We implement campaign tracking and consolidate data from all your channels to build a comprehensive view of your marketing performance. Our analysis includes comparing attribution models to measure the effectiveness of each channel, optimizing metrics such as Customer Acquisition Cost, Return on Ad Spend, and Conversion Rate, thereby improving overall marketing efficiency and effectiveness.
Product Analytics
We collect insights on user interactions to guide feature improvements, enhancing product value and user retention. We validate the effectiveness of these modifications and assist your product team in optimizing key metrics such as Daily and Monthly Active Users, Product Stickiness, and Feature Adoption Rate.
Customer Analytics
We analyze your customer base using geographic, demographic, behavioral, or psychographic data. Utilizing these attributes, we segment your customers to differentiate between groups with low engagement and those with potential for long-term value. This segmentation enables the implementation of tailored retention strategies, optimizing key metrics such as Customer Lifetime Value, CAC/LTV Ratio, and Retention Rate.
Tracking Implementation
Aligned with the key metrics outlined in our analytics services, we design and implement a comprehensive tracking plan to capture campaign data, events, and conversions on your website or app, whether client or server-side. The data collected is foundational for measuring performance and generating insights that drive business optimization.
Data Engineering
Aligned with your analytics goals, we design and implement scalable data engineering solutions tailored to your needs. We focus on integrating data from various sources into a cohesive analysis framework, establishing a single source of truth. Our approach includes designing and setting up robust ETL/ELT processes to ensure the reliability and high quality of your data.
Data Visualization
Once tracking, data pipelines, and analytics are in place, we design and build dashboards to visualize data in an accessible and digestible way. Each graph or chart is crafted to enable rapid response to new business insights. We also empower your non-technical teams to build their own reports, increasing flexibility and speed in uncovering insights.